Baking a Stronger Brand: Irina’s Identity, Website & Social Strategy

Bringing Home
the Taste

Irina, a new bakery from Slatina, Romania, is set to bring fresh, handcrafted desserts to the local market with a strong brand identity and digital presence. Built from the ground up by our agency, this project blends tradition with a modern aesthetic, ensuring a warm, inviting, and professional image from day one.

From branding and web design to social media strategy, we crafted a seamless and engaging experience that highlights Irina’s commitment to quality and freshness. Our team led the full-scale development of the brand identity, UI/UX design, and marketing assets, laying the foundation for a successful launch and long-term brand growth.

Building Acasă’s Authentic Brand Identity

For Acasă, a branch of Natural SRL, we crafted a brand identity that evokes warmth, tradition, and homemade quality. The logo, typography, and packaging reflect a nostalgic yet modern aesthetic, reinforcing the feeling of home-baked goodness. A soft, earthy color palette enhances familiarity and comfort, while carefully designed branded elements—like aprons, shopping bags, and storefront visuals—create a cohesive and inviting experience.

Each design choice balances authenticity with a refined touch, ensuring Acasă stands out in the artisanal baked goods market. The result is a brand that feels personal, trustworthy, and irresistibly welcoming—just like home.

User-Friendly & Modern Web Design

We designed and developed a user-friendly, high-performance website for Irina, ensuring a seamless digital experience that reflects the brand’s warmth and authenticity. Using Figma, we crafted a clean, inviting, and intuitive interface, making navigation effortless for customers looking to explore Irina’s fresh, handcrafted desserts.

Every page was designed with clarity, accessibility, and efficiency in mind, balancing aesthetics with functionality. Once the design was perfected, we built a fast, responsive, and fully optimized website, ensuring smooth performance across all devices. Designed for scalability and future growth, the site establishes Irina’s online presence while maintaining a welcoming and engaging user experience.